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projects

UHT-SMH Neurovascular Centre
RADIS Lab 2024

 

City of Toronto
Employment & Social Services 2022

 

LifeWorks-16 York 2022

 

UHT-SMH The Schroeder
Brain & Heart Centre 2021

 

UHT-SMH
BARLO MS Centre 2021

 

Recognition Programs
2007-2020

 

Wayfinding Masterplanning
2007-2020

 

Branding & Promotion
2007-2020

 

Story of City Man 1993

 

Lunar New Year Card 2022

 

Lunar New Year Card 2023

 

Lunar New Year Card 2025

 

about

What El's Idea, also known as What El’s Creative, was founded by Elsa Sau-Wai Yuen in 1998, more than 25 years in Toronto. Elsa devoted to provide integrated design methodology through strategic wayfinding masterplanning, all-around design services and precise contract management in order to build effective and efficient visual communications through all media in the built environment.

 

Elsa graduated with a Bachelor Degree of Arts in Visual Communications - Illustration Design at Swire School of Design of Hong Kong Polytechnic University in 1993 with one distinction and two scholarship awards. She moved to Canada in 1997 and continued her design profession in Toronto since then. Elsa has been the professional member of R.G.D. the Association of Registered Graphic Designers since 2006 and SEGD the Society for Experiential Graphic Design since 2007. She was also the professional member and executive director of CCAMMA the Chinese Canadian Advertising Marketing & Media Association from 2008 to 2012. Linkedin + Youtube

Elsa Sau-Wai Yuen

Sole Proprietor, Design Director & Founder

SERVICES
Wayfinding & Signage Masterplanning:-
code-compliance design development, tender documents & budget estimation, contract management.

Visual Communication & Illustration Design:-
on prints, digital, products, murals and built environment.

Translation:-
from English to Chinese written languages.

Website Design Development & Construction:-
due to the busy schedule, Elsa is no longer provide this services to clients.

PROJECTS
Healthcare, Institution and Municipal Facilities. No residential or retail project.

TEAMS
Projects collaboration with DIFFERENT clients, architects, engineers, general contractors, fabricators and their installers.

contact

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What El's Idea | What El's Creative | Elsa Sau-Wai Yuen | 416.712.7222 | elsayuen@whatels.ca | 26 Joanith Drive, East York, Ontario M4B 1S7.

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