projects
UHT-SMH Neurovascular Centre
RADIS Lab 2024
City of Toronto
Employment & Social Services 2022
LifeWorks-16 York 2022
about
What El's Idea, also known as What El’s Creative, was founded by Elsa Sau-Wai Yuen in 1998, more than 25 years in Toronto. Elsa devoted to provide integrated design methodology through strategic wayfinding masterplanning, all-around design services and precise contract management in order to build effective and efficient visual communications through all media in the built environment.
Elsa graduated with a Bachelor Degree of Arts in Visual Communications - Illustration Design at Swire School of Design of Hong Kong Polytechnic University in 1993 with one distinction and two scholarship awards. She moved to Canada in 1997 and continued her design profession in Toronto since then. Elsa has been the professional member of R.G.D. the Association of Registered Graphic Designers since 2006 and SEGD the Society for Experiential Graphic Design since 2007. She was also the professional member and executive director of CCAMMA the Chinese Canadian Advertising Marketing & Media Association from 2008 to 2012. Linkedin + Youtube

Elsa Sau-Wai Yuen
Sole Proprietor, Design Director & Founder
SERVICES
Wayfinding & Signage Masterplanning:-
code-compliance design development, tender documents & budget estimation, contract management.
Visual Communication & Illustration Design:-
on prints, digital, products, murals and built environment.
Translation:-
from English to Chinese written languages.
Website Design Development & Construction:-
due to the busy schedule, Elsa is no longer provide this services to clients.
PROJECTS
Healthcare, Institution and Municipal Facilities. No residential or retail project.
TEAMS
Projects collaboration with DIFFERENT clients, architects, engineers, general contractors, fabricators and their installers.
contact
What El's Idea | What El's Creative | Elsa Sau-Wai Yuen | 416.712.7222 | elsayuen@whatels.ca | 26 Joanith Drive, East York, Ontario M4B 1S7.
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