projects
Anishnawbe Health Toronto 2025
Anishnawbe Health Foundation 2025
UHT-SMH Neurovascular Centre
RADIS Lab 2024
City of Toronto
Employment & Social Services 2022
LifeWorks-16 York 2022
UHT-SMH The Schroeder
Brain & Heart Centre 2021
UHT-SMH
BARLO MS Centre 2021
Recognition Programs
2007-2020
Wayfinding Masterplanning
2007-2020
Branding & Promotion
2007-2020
Lunar New Year Card 2025
Lunar New Year Card 2023
Lunar New Year Card 2022
Story of City Man 1993
BA Graduation Project
about
What El's Idea, also known as What El’s Creative, was founded by Elsa Sau-Wai Yuen, 袁秀慧, in 1998, more than 25 years in Toronto, Ontario of Canada. Elsa devoted to provide integrated design methodology through strategic wayfinding masterplanning, all-around design services and precise contract management in order to build effective and efficient visual communications through all media in the built environment.
Elsa graduated with a Diploma in Design Foundations (Photography, Audio-Visual, Interior, Product, Fashion and Graphics) in 1990 and a Bachelor Degree of Arts in Graphic Design major in Illustration in 1993 at Swire School of Design of Hong Kong Polytechnic University with one distinction and two scholarship awards throughout the academic years. She moved to Canada in 1997 and continued her design profession in Toronto since then. Elsa has been the professional member of R.G.D. the Association of Registered Graphic Designers since 2006 and SEGD the Society for Experiential Graphic Design since 2007. She was also the professional member and executive director of CCAMMA the Chinese Canadian Advertising Marketing and Media Association from 2008 to 2012. Linkedin + Youtube
Elsa Sau-Wai Yuen
Sole Proprietor, Design Director and Founder
PROJECTS
Healthcare, Institution and Municipal Facilities.
No private residential or retail project.
No museum or theme park project.
SERVICES
Wayfinding Masterplanning and Signage Design:-
Code-compliance design development, tender documents and budget estimation, contract management.
Donor Recognition Signage and Gift Design:-
Donor signage system and gift design development, application guideline, budget estimation, contract management.
Visual Communication and Illustration Design:-
On prints, digital, products, murals and built environment.
Translation:-
From English to Chinese written languages.
Website Design Development and Construction:-
Due to the busy schedule, Elsa is no longer provide this services to clients.
COLLABORATION TEAMS SINCE 2007
Projects collaboration with DIFFERENT corporate clients, architects, interior designers, engineers, general contractors, fabricators and their installers.
Collaboration structure varies with government and corporate contract types, project management systems and funding.
contact
What El's Idea | What El's Creative | Elsa Sau-Wai Yuen | 416.712.7222 | elsayuen@whatels.ca | 26 Joanith Drive, East York, Ontario M4B 1S7.
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