projects
City of Toronto Employment & Social Services 2022
UHT-SMH Neurovascular Unit 2022
LifeWorks-16 York 2022
UHT-SMH The Schroeder Brain & Heart Centre 2021
UHT-SMH BARLO MS Centre 2021
Recognition Programs 2007-2020
Wayfinding Masterplanning 2007-2020
Lunar New Year Card 2022
Lunar New Year Card 2023
Branding & Promotion 2007-2020
Story of City Man 1993
about
What El's Idea, also known as What El’s Creative, was founded by Elsa Yuen in Toronto in 1998. Elsa devoted to provide integrated design methodology through strategic wayfinding masterplanning, all-around design services and precise contract management in order to build effective and efficient visual communications through all media in the built environment.
Elsa graduated with a Bachelor Degree of Arts in Visual Communications - Illustration Design at Swire School of Design of Hong Kong Polytechnic University in 1993. She moved to Canada in 1997 and continued her profession in Toronto since then. Elsa has been the professional member of R.G.D. the Association of Registered Graphic Designers since 2006 and SEGD the Society for Experiential Graphic Designs since 2007. She was also the professional member and executive director of CCAMMA the Chinese Canadian Advertising Marketing & Media Association from 2008 to 2012.
Elsa's motto: there is no magic and shortcut for experience; only work hard, dig deep, learn from lessons, move on with wisdom.
Elsa S.W. Yuen
Design Director & Founder
SERVICES: User Experience Study, Wayfinding Masterplanning, Compliance Design Development, Tender Documents, Budget Estimation, Contract Management, Onsite Supervision.
PROJECTS: Hospitals & Health Centres, Municipal Facilities & Service Centres, Community Recreation Centres, Shelters, Institution Facilities.
Projects collaboration with DIFFERENT clients, architects, engineers, general contractors, fabricators and installers.
contact
What El's Idea | What El's Creative | Elsa Yuen | 416.712.7222 | elsayuen@whatels.ca | 26 Joanith Drive, East York, Ontario M4B 1S7.
Beware of SCAMS associated rumors, harassment, defamation and hate-crimes that shadowing data, identity and property robbery of all kinds.
What El's Idea | What El's Creative | Elsa S.W. Yuen is a sole proprietor and design consultant for more than 20 years in Toronro.
Never hire staff nor a full time staff of any corporation. If any person approached your company with faultful claim, please contact me directly.
BE SMART