projects
about
What El's Idea, also known as What El’s Creative, was founded by Elsa Yuen in Toronto in 1998. Elsa devoted to provide integrated design methodology through strategic masterplanning, all-around design services and precise project management in order to build effective and efficient visual communications through all media.

Elsa S.W. Yuen
Design Director & Founder, SEGD, R.G.D.
SERVICES: User Experience Study, Wayfinding Masterplanning, Compliance Design Development, Tender Documents, Budget Estimation, Contract Management, Onsite Supervision.
PROJECTS: Hospitals & Health Centres, Municipal Facilities & Service Centres, Community Recreation Centres, Shelters, Institution Facilities.
Projects collaboration with end users, architects, engineers, interior designers, general contractors, fabricators and sub-trades.