City of Toronto Employment & Social Services 2022


UHT-SMH Neurovascular Unit 2022


LifeWorks-16 York 2022


UHT-SMH The Schroeder Brain & Heart Centre 2021


UHT-SMH BARLO MS Centre 2021


Recognition Programs 2007-2020


Wayfinding Masterplanning 2007-2020


Lunar New Year Card 2022


Lunar New Year Card 2023


Branding & Promotion 2007-2020


Story of City Man 1993



What El's Idea, also known as What El’s Creative, was founded by Elsa Yuen in Toronto in 1998. Elsa devoted to provide integrated design methodology through strategic wayfinding masterplanning, all-around design services and precise contract management in order to build effective and efficient visual communications through all media in the built environment.

Elsa S.W. Yuen

Design Director & Founder, SEGD, R.G.D.

SERVICES: User Experience Study, Wayfinding Masterplanning, Compliance Design Development, Tender Documents, Budget Estimation, Contract Management, Onsite Supervision. 

PROJECTS: Hospitals & Health Centres, Municipal Facilities & Service Centres, Community Recreation Centres, Shelters, Institution Facilities.

Projects collaboration with end users, architects, engineers, interior designers, general contractors, fabricators and sub-trades.


Your message has been sent. Thank you!

What El's Idea | What El's Creative | Elsa Yuen | 416.712.7222 | | 26 Joanith Drive, East York, Ontario M4B 1S7.

Beware of online scams and frauds: Elsa (Sau Wai) Yuen, owner of What El's Idea and What El's Creative,
never gave permission to Infobel, Infobel Pro, Signalhire, Zoominfo, Alumni US to post personal and company information.
What El's Idea and What El's Creative is not a retail store for equipment and supplies,
not an editor for databanks or servers, not a building management, security or reception offices.  
To verify information credibility of those websites and claims, please contact Elsa Yuen directly.

Be smart. Thank you.