SMH-UHT The Schroeder Brain & Heart Centre 2021


SMH-UHT BARLO MS Centre 2021


Recognition Programs 


Wayfinding Masterplanning


Branding & Promotion 



What El's Idea, also known as What El’s Creative, was founded by Elsa Yuen in Toronto in 1998. Elsa devoted to provide integrated design methodology through strategic masterplanning, all-around design services and precise project management in order to build effective and efficient visual communications through all media.

Elsa S.W. Yuen

Design Director & Founder, SEGD, R.G.D.

SERVICES: User Experience Study, Wayfinding Masterplanning, Compliance Design Development, Tender Documents, Budget Estimation, Contract Management, Onsite Supervision. 

PROJECTS: Hospitals & Health Centres, Municipal Facilities & Service Centres, Community Recreation Centres, Shelters, Institution Facilities.

Projects collaboration with end users, architects, engineers, interior designers, general contractors, fabricators and sub-trades.


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Protection against online fraud: What El's Creaitve and What El's Idea didn't grant permission for Zoominfo, Infobel, Signalhire and similar sites to post company information. Information regarding What El's Idea, What El's Creative or Elsa Yuen posted on Zoominfo, Infobel and Signalhire were obtained via online data crawling through machine intelligence or outdated information obtained or compromised by the third parties. To verify contact information and business nature, please contact Elsa Yuen directly via the online form above or Linkedin. Elsa maintained sole proprietorship operation without hiring any staff or representative nor working under any corporation but serves as the wayfinding masterplanning design consultant for Government and Healthcare clients and project partnership with architectural, engineering, construction design teams.    Be safe and smart.