UHT-SMH BARLO MS Centre 2021 
Recognition Programs 


Wayfinding Masterplanning


Branding & Promotion 



What El's Idea, also known as What El’s Creative, was founded by Elsa Yuen in Toronto in 1998. Elsa devoted to provide integrated design methodology through strategic masterplanning, all-around design services and precise project management in order to build effective and efficient visual communications through all media.


Founder & Design Principal, SEGD, R.G.D., CCAMMA

SERVICES: User Experience Study, Wayfinding Masterplanning, Compliance Design Development, Tender Documents, Budget Estimation, Contract Management, Onsite Supervision. 

PROJECTS: Hospitals & Health Centres, Municipal Facilities & Service Centres, Community Recreation Centres, Shelters, Institution Facilities.

Projects collaboration with end users, architects, engineers, interior designers, general contractors, fabricators and sub-trades.


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Protection against online fraud: Zoominfo, Infobel and Signalhire provided wrong information of What El's Creaitve and What El's Idea. To contact Elsa Yuen directly, please use the online form above or via Linkedin. Elsa is the only designer in the company without hiring any staff or representative nor working with other design company but partnership with architectural, engineering and construction firms.    Be safe.